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Posted on January 1th, 2011 by Admin

"Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance, such as the French, will particularly appreciate the high social media interaction with an anthropomorphized brand. " Moreover, digital platform provides an ease to the brand and its customers to interact directly and exchange their motives virtually. The new digital era has enabled brands to selectively target their customers that may potentially be interested in their brand or based on previous browsing interests. Businesses can now use social media to select the age range, location, gender and interests of whom they would like their targeted post to be seen by. Furthermore, based on a customer's recent search history they can be 'followed' on the internet so they see advertisements from similar brands, products and services, This allows businesses to target the specific customers that they know and feel will most benefit from their product or service, something that had limited capabilities up until the digital era. Digital marketing activity is still growing across the world according to the headline global marketing index. golden doodle for sale


Posted on January 1st, 2011 by Admin

"Ryan Arnholt @ArbenAngstrom Director, Digital Marketing at Optum "Digital marketing starts with really rich content that people actually care about - including killer images.

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“ Significant aspects to cross platform measurement involves de duplication and understanding that you have reached an incremental level with another platform, rather than delivering more impressions against people that have previously been reached Whiteside, 2016. ”